Cocktail Recipes, Spirits, and Local Bars

PepsiCo Launches Lay’s Poppables

PepsiCo Launches Lay’s Poppables

Poppables joins the company’s snack portfolio, which includes Doritos, Cheetos, and more

Jason DeCrow / AP Images for AP Images for Lay's

Smart helped debut the product with a customized dance routine for the launch event.

PepsiCo Inc.'s Frito-Lay division rolled out its newest product, and according to the company, it’s not your average potato chip. Poppables, a “multi-dimensional” potato puff, has officially launched and is now available at retailers nationwide.

To celebrate the launch of Poppables (and fully take advantage of the play on words), the brand turned to actor, creative director, and choreographer Beau “Casper” Smart to share some pop dance moves at an exclusive event at Dylan’s Candy Bar in New York City, according to the press release.

Poppables come in two flavors, White Cheddar and Sea Salt, which are available in 5-ounce bags for a suggested retail price of $3.29 each and 2-ounce bags for a suggested retail price of $1.69.

To add to the theme of “pop-worthy” moments, the company says it has also teamed up with The Color Run to sponsor the 5K race in over 40 cities across the United States, according to the Poppables website.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


PepsiCo Launches Soulboost™, A Sparkling Water Beverage with Functional Ingredients, Adding to a Growing List of Consumer-Centric Innovations

PURCHASE, N.Y. , May 5, 2021 /PRNewswire/ -- PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

  • Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.
  • Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Soulboost is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs. When it comes to wellness, soulboost encourages consumers to do whatever works for them.

"Our world-class Research & Development team developed soulboost by pinpointing desirable functional ingredients L-theanine and panax ginseng and adding them into great-tasting sparkling water beverages to help people truly feel the moment, whether they need to support mental stamina to make it through a busy day or a moment of relaxation to help unwind—or both," said Danielle Barbaro , Vice President, R&D at PepsiCo Beverages North America.

PepsiCo has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people's overall interest in wellness products—we knew it was time to introduce a game-changing product," said Emily Silver , Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027. 1 It is a key addition to PepsiCo's functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.

Soulboost is available via e-commerce and in select natural retailers.

And follow along @Getsoulboost for your sippable vibe check.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.


Watch the video: How Frito-Lay makes potato chips (December 2021).